Pure Sunscreen SPF50
A 100% natural sunscreen SPF50 with our revolutionary zero white cast. Uses only six of the safest ingredients for personal care and aquatic life.
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Made in Switzerland · 100% Natural
On PURU's mission to improve the personal care industry and the environment, through revolutionary, sustainable, zero white cast mineral sunscreen.
About PURU Suisse
PURU Suisse was founded in 2018, out of frustration finding genuinely natural personal-care products in Switzerland. Our founder grew up on a macrobiotic, organic diet long before it was mainstream. A career in finance brought him to Zurich, where the search for 100% natural cosmetics kept hitting dead ends.
So he started blending his own. Base ingredients, simple oils, kitchen experiments. One trial led to another, and friends started asking for the homemade products too. From there, the mission grew: help others learn about the benefits of truly natural products.
Today, PURU Suisse serves customers worldwide with an international team and certified EU/ISO production facilities and distribution centres in Switzerland and the EU. The brand is also title sponsor of the eco-conscious PURU Transgascogne sailing race, raising awareness about clean-water issues globally.
The Products
Available now in our flagship adult formula and our gentle babies and kids edition. Both 100% natural, COSMOS-certified, and made in Switzerland.
A 100% natural sunscreen SPF50 with our revolutionary zero white cast. Uses only six of the safest ingredients for personal care and aquatic life.
Shop at puru.ch →
Our 100% natural babies and kids sunscreen leaves no white cast and is gentle on younger skin.
Shop at puru.ch →Our Brands
100% natural suncare and sunscreen. Our retail home for the PURU SPF50 line.
Visit puru.ch →
Captain PURU. The wider PURU brand and the sailing-race story behind it all.
Visit puru.com →
All-natural luxury skincare, exclusive partnership with Pudgy Penguins.
Lake safety initiative protecting Swiss waters and the people who enjoy them.
Visit lakesafe.ch →
Investing in PURU
PURU Suisse is raising capital from a community of like-minded individuals who care about personal health and the environment. We're a Swiss company building products that work, and that don't leave anything harmful behind in the rivers, lakes and oceans we love.
All direct investment contracts are in PURU Suisse GmbH, governed under Swiss law, and shared transparently with each investor.
Want to talk? The founder personally responds to every enquiry, usually within 48 hours.
Contact
For investment enquiries, partnerships, press, or just to say hello, drop us a line and we'll come back to you personally.
Occasional updates from PURU Suisse: new products, brand stories, and milestones. No spam. Unsubscribe anytime.